With mountains of data combined with years of experience, organizations from the NFL to the world’s largest retailers and brands make “bet the farm” predictions. Yet, they rarely get them right. That’s because they use the past to predict the future. And, the past rarely forecasts disruptions, changes in consumer behavior or achilles tendon tears. In this session, learn how the Patriots, Warren Buffet and the world’s leading supply chains succeed: they admit they’re wrong from the start.