Town Hall I: What You Wish Your CEO Knew about Truckload Freight

Transportation professionals know that freight transportation is not like other commodities. Therefore, it should not be procured like other commodities. This talk explores the most common misunderstandings that senior (non-transportation) executives have concerning TL transportation and explains why this matters. Based on research at MIT and DAT Freight & Analytics with over 150 shippers, this talk will help transportation executives better understand why TL is different and how to explain this to their senior management.